InterAd

For the course Ambient Screens my group and I developed a concept for interactive advertisement.

The installation represents one kind of advertisement of this new kind of advertising but there are 10 more examples that have been worked out as well to show the many-sideness. Through the help of two projectors mounted above the ground, facing the floor, a screen is being projected on the floor. Interaction comes in with movement sensors that recognize users on the screen. In this particular case a made up washing powder brand logo is behind projected dirt that can be removed by the user by walking over the screen.

                                                                                            InterAd Movie

In this project I learned again how important it is to do user evaluations as there are always things that the creator overlook but they can be the simplest things that can easily be changed. So getting someone else's opinion can be very helpful. I am very satisfied with the result of our project but it should be further explored to maybe actually change the concepts of todays advertisements.