Wednesday, March 27, 2013

InterAd


For the course Ambient Screens my group and I developed a concept for interactive advertisement.

The installation represents one kind of advertisement of this new kind of advertising but there are 10 more examples that have been worked out as well to show the many-sideness. Through the help of two projectors mounted above the ground, facing the floor, a screen is being projected on the floor. Interaction comes in with movement sensors that recognize users on the screen. In this particular case a made up washing powder brand logo is behind projected dirt that can be removed by the user by walking over the screen.


                                                                                            InterAd Movie


In this project I learned again how important it is to do user evaluations as there are always things that the creator overlook but they can be the simplest things that can easily be changed. So getting someone else's opinion can be very helpful. I am very satisfied with the result of our project but it should be further explored to maybe actually change the concepts of todays advertisements.

Creative Toy Story

New Media

The second course for New Media this year that I have accomplished was 3d Modelling. So basically working with Blender. First of all we had to create a character with Blender that has a simple walking animation.

The face of the character has been mapped onto the models face and the more often you have done this
the better the result looks like. The first tries were hard but after a while my group member and I started to like our model and it became easier to work on it.


The final assignment of the course was to create a 3d model movie. As we have seen what others have modelled for their walking animation we thought of things how we could compete with them. So we thought of 3d tracking where we record a movie and import our 3d model that can interact with the things in the movie.
Looking back I am happy we accomplished our video in that way as it gave us an advantage over the other 3d models as we made up our maybe not as great looking model with a creative idea.



                                                                                      Creative Toy Story film